Global Business Identifier (GBI) Initiative – DUNS vs GLN vs LEI

Commercial Customs Operations Advisory Committee
Next Generation Facilitation Subcommittee
1USG Working Group
Global Business Identifier (GBI)


Global Business Identifier (GBI) Initiative



The GBI Initiative aims to develop a systematic, accurate and efficient method for the U.S. Government (USG) to identify foreign business entities, supply chain roles, Authorized Economic Operator (AEO) program status, and foreign addresses. It will enable the USG to use a “common language” employed by the trade community and better position U.S. Customs and Border Protection (CBP) and partner government agencies (PGA) to target high-risk shipments.


To Government

  • Who is Who: globally unique record of foreign entities
  • Ownership and Affiliation: insight into parentsubsidiary structures; common ownership
  • Improved data quality and defined supply chain roles for targeting and risk assessments
  • More robust than the World Customs Organization (WCO) Trader Identification Number (TIN), but adheres to WCO TIN guidelines and allows for usage of the TIN.

To Industry

  • Trade-facing portal maintained by third parties with established data governance and entity management procedures to update and correct information
  • Globally unique and accessible
  • Universal sector coverage
  • Use of identifiers that companies already possess
  • Facilitation benefits for participation (fewer holds, etc.)
  • Allow CTPAT members to easily verify partners’ membership in participating trusted trader programs.


  • Launch an evaluative proof of concept (EPoC) that will test the Legal Entity Identifier (LEI), a 20-character identifier based on an international standard; the Global Location Number (GLN), a 13-digit identifier that can be customized to indicate supply chain roles, location, functions, etc. for relevant “origin-conferring” entities; and the Data Universal Numbering System (DUNS), a 9-digit randomly generated identifier that records unique business establishments, to determine the optimal GBI solution.
  •  The optimal solution would uniquely identify the main legal entity, its different business locations, their functions and supply chain roles, and ultimately improve data quality and efficiency for targeting, enforcement, and risk assessments.
  •  This EPoC will be through the USG’s Single Window platform and volunteer participants will be required to submit all three identifiers upon entry.



Global Business Identifier (GBI) Initiative – DUNS vs GLN vs LEI –Download [Optimized]

Global Business Identifier (GBI) Initiative – DUNS vs GLN vs LEI –Download

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